Branded Fidget Spinners Cubes & Toys for Promotional Gifts

Fidget Spinners & Fidget Cubes customised with your printed company logo.

Fidget spinners and fidget cubes are giving the stress and fidget toys niche of the promotional gifts market a tremendous boost.

  • Branded Fidget Spinners for Promotional Gifts

    Branded Fidget Spinners for Promotional Gifts

For fidget spinners the growth has been nothing less than explosive and they find themselves in the news pretty often for negative reasons such as being banned in schools.

That's a case of All News is Good News because it amplifies the lure of the product, meaning that it stands out when you are looking to get your branded logo in front of potential clients and established business contacts.

Not only is it simply a fun toy but fidget cubes and spinners have a well known reputation for being beneficial in certain circumstances and especially as fidget tools for those classed as neurodivergent such as those of us on the autism spectrum or with ADHD (see below for much more detail).

The spinning fidget has three prongs with a central pivot that can be customised with your company logo in silk-screen or CMYK printing and it is available in 6 standard colours or your choice of Pantone.

For our BP400 you can brand on three caps that cover the weights on the prongs. We show guide prices for the caps or for the hub. For all four positions please ask Crazy Dave & Co for prices because we insist on remaining competitive.

A compulsive must-have that's trending, big time.

Branded Fidget Search Trend

Fidget Spinners are a must-have for customers of all ages. For the UK and Europe your company logo can be the first to be seen on the hottest trending geek gadget.

The fidget spinner explosion.

Whether spinners turn out to be a bit of a fad or product of 2017 remains to be seen but it makes sense to make hay while the sun shines and capture the moment. Our little chart shows how the number of internet searches has gone from zero searches per month to millions. Obviously there were zero searches before spinners were invented but instead of the more conventional organic growth over several months we would need a weekly chart to show such a progression.

What are fidget toys?

The word fidget is defined as: make small movements, especially of the hands and feet, through nervousness or impatience. Also a fidget is a person who fidgets.

If you adhered to the definition you would expect a fidget toy to alleviate nervousness and impatience but that's far too narrow. Fidget toys are much the same as stress toys and it could be just a more modern name for the same thing. You know how part of marketing is to look for new ways to express concepts?

Now concentrate! When your work involves thinking in depth over a period or you're in a meeting or listening to a presentation there is no requirement to move yet we are not used to being motionlessness and feel the need to make small movements - to fidget. Apparently fidgeting can improve concentration. Many of us will take to wiggling a pen or doodle on an important document or grab any small inanimate object and animate it, typically rotating it between the fingers. The fidget toy fills that role.

What exactly is a fidget spinner?

It's an object with a central hub held between the thumb and finger and a body that is spun around the hub at a high enough speed to allow rotation inertia to create an unusual and interesting sensation like holding one of those rotational inertia gyroscope toys from time gone by.

The round central body has a mechanical bearing with very little friction at each end which acts as a counterweight during spinning, increasing inertia and allows spinning for minutes at a time. The gyro effect of the spinning gives it a spooky stability that allows you to balance it on your finger and if you are really cool you can throw from one hand to the next.

Hold the centre between two fingers and flick one of the prongs towards to the right or left and fascinate at how long it spins.

The body feels like it could spin forever because the bearing is extremely efficient being made of highly engineered ball race with components of either steel of ceramic of a combination of both. Often a steel ball race with ceramic balls is used.

The design is most often three-pronged which are sometimes called a tri-spinner or tri-bar spinner. That's the style that is most recognisable and the kind Crazy Dave has for sale. There are many other styles with two or many prongs but there has to be places where a finger can get hold so that you can give it a good spin.

The body is usually made of plastic with metal parts but it can be made from many materials and could be completely metal.

To get rotational inertia steel rings at the end of the prongs provides mass or weight at some distance from the hub and that help keep it spinning and provides the gyro effect that makes it fascinating.

The fidget spinner story.

The web and newspapers are awash with stories and comments about these spinners and there are contradictions. One in particular is the idea that it was invented by Catherine Hettinger in Florida who gave up trying to patent it back in 2005.

However she had invented a spinning top that sits upon an upturned finger rather than the current form held between the index finger and thumb.

Newyorker says the new three pronged spinners bear only a conceptual resemblance to Hettinger's prototype. Brand24 agrees, saying she invented a different kind of a spinning toy.

Meanwhile, if you are reading this with a touch device you need only go to Google and search for spinner and you can play with the one they display. It's not the same of course but you'll waste some time when you could be buying the real thing.

The presumed health benefits of fidget spinners and cubes.

People with developmental disabilities and those with autism spectrum disorders or ADHD often benefit from repetitive movements of objects and sounds in what is known as stimming or self-stimulation. It is a well established fact that objects with certain properties such as texture, colour, sound or motion are useful to such people and they are sometimes called fidget tools or manipulators or just a fidget. Occupational therapists confirm that if used correctly they do work.

The question is whether the fidget spinner is one of them. Shira Mechanic's Fidget Club shows great examples of fidget toys (not promotional gifts) that currently doesn't include a fidget spinner or a fidget cube although

Shira says she likes the fidget spinners. Shes says seeing ordinary kids walking down the street using spinners is better than seeing them glued to mobile phones.

On the web its easy to find statements that there's no scientific proof that fidget spinners are in any way beneficial for health of for improving concentration of soothing neurodivergent people. It's also lame to repeat that when no research has been done.

It is worth paying attention to what autistic people actually say. Sarah Kurchack for example has asked fellow neurodivergent people about spinners and is mildly convinced that they have a use but could not guarantee that it actually helped her write her article which is about how neurotypical people or NTs (not deemed to be neurodivergent) are missing the plot a bit.

It is possible that for some people spinners do enhance concentration, reduce anxiety and stimulate learning but it is also likely that for neuro-typical school children those benefits are used as an excuse for having fun and arguing with teacher.

The fascinating psychology behind the craze.

Brent Coker explains the psychology behind fidget spinners going viral and here's our take on what he says.

Emotions activate physiological arousal which stimulates the amygdala part of the brain and that controls social behaviour which is in this case the behaviour of people sharing their experience.

Fidget spinners activate intrigue which is a feeling that starts with uncertainty that activates curiosity, creating apprehension leading to amazement. It's amazement that is the emotion that makes a thing go viral.

It doesn't happen with many things but with a fidget spinner the uncertainty and curiosity is prolonged enough to lead to amazement.

There's something about it that's a bit difficult to fathom and that uncertainty is a negative experience that gets replayed like a nagging doubt. Sharing the experience can help you feel better about it but the prolonged curiosity is especially difficult for younger minds to deal with since they haven't developed the skills. That leads to amazement sufficient to stimulate the amygdala to produce endorphins and pleasure neurotransmitters and Shazzam! sharing.

Simon Creasey writes at TES about the psychology of what starts a fad and what keeps it going. He refers to mimetic desire which is a term coined by René Girard the philosopher and anthropologist who expounded mimetic theory. Put simply, when you see someone with something you want it. Social media speeds up the process to explosive levels. From the perspective of promotional gifts an interesting point is that a fad will stop when everybody has that thing. That's great if you are looking for a branded gift since "everybody" represents a pretty huge number so it's going to be a very popular giveaway.

Look to the future now.

You might wonder whether the popularity of fidget spinners will be short lived but you should not come to a conclusion without taking into account what Waterford Whispers News report. Only you will know whether that's fake of not.

Branded Fidget Spinners & Cubes

Some of our clients

  • Porsche UK
  • BBC Three
  • North Down Borough Council