How many branded promo gadgets can you see on your desk?

How many branded promo gadgets can you see on your desk?

 

How many branded promo gadgets can you see on your desk?

The survey commissioned by BPMA aimed to find out what promotional products people keep on their desks. The research provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and an increase in sales.

THE STATISTICS:
  • 66% of participants claimed they could recall the brand on the promotional product received with the past 12 months.
  • The ROI on promotional products delivers a better return on investment than radio and outdoor advertising and is equal to TV and print.
  • 79% of promo gadgets owners remember the brand on the product and would be likely to do business with the company again.
  • Most participants (87%) kept a promotional item for longer than a year!
  • More than a half of respondents said their impression of the company improved after receiving a branded promotional gift.

The most popular promotional products in terms of favourites listed by those who were surveyed were USB drives, pens, an electrical item, or a mug.

The impact of these products on recipients is great. Especially when the promo item is used repeatedly. The surveyed people say they remember the advertised brand for a long time after receiving the item.

In fact, over 94% of those who participated in the research study said that they do not forget the advertiser or the product advertised.

What is your favourite promo gadget? Do you still have that USB stick from a conference or power bank from the exhibition attended years ago? Chances are that if you keep those items, so would your potential clients.

At Crazy Dave Promo, we are a supplier of bulk and branded USB sticks, power banks, Bluetooth speakers for corporate branding and printed promotional merchandise.

Whatever your business, or whatever the occasion, we also have sweets perfect for every brand, so take a look at our full range of corporate products and sweets.

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